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We are a family owned business, who have been operating in Essex since 1992. Our journey started in South Woodham Ferrers and over the years we've traded in shops across Essex, covering Rayleigh, Billericay, Maldon and Southend. Over the years consumer habbits have changed and with the highly competitive world of internet trading specialist shops in small town centres have become uneconomic and so we now have just one large shop in Southend, Essex.

We love choosing toys that will suit our customers and making sure we have them at reasonable prices. We also look to add value with additional services such as our personalised Sweet cones perfect for special occassions such as birthday parties. Another addition is our gift wrap service where for a small fee per item we'll neatly wrap your items so they're ready to gift, plus if you visit us in store we're happy to wrap any items even if they were not purchased with us.