After Alice Ltd is an online toy and gift shop, inspired by girls, to be enjoyed by all. We offer a carefully curated collection to delight, inspire and engage. If you are looking for more choice and fewer stereotypes, beyond the confines of the pink aisle, please give us a try. Party bag favours, STEM, puzzles, games and much more. We are an independent family business living In Hertford and we can often deliver same or next day to local families.